Why a pre-use /pre-application clearance search is vital

By Sarah Chatterley.

Thinking of using a new trade mark? Tread carefully!

Before you start to use a new brand or trade mark or file an application to register a trade mark, you should check whether anyone else has already adopted it and if so, for what.  Many people think that paying for a trade mark search prior to putting a trade mark onto the market for the first time, or prior to filing an application to register the trade mark, is an expensive luxury. This is not the case. It can save you money in the long run.

Counterfeits - how do I prevent or stop copying?

By John Rule.

Everyone is a victim where copying is concerned. Counterfeits are becoming increasingly sophisticated, but there are things you can do to make it more difficult for the unauthorised user of your intellectual property.

Why should I register my trade mark?

By Sarah Chatterley.

If you haven’t registered your trade mark and are not concerned about someone else using it, or you are relying only on your use of your trade mark to stop others from copying you, be aware that it is much harder and more expensive to take action without a registration.

What is a trade mark?

By Sarah Chattereley.

A trade mark is a sign which can be graphically represented, and which identifies the goods and services supplied under it as originating from YOU. This is important, as the same or similar products or services provided by others may be of inferior quality, and your trade mark will distinguish you from them. Your trade mark will also help you win and keep your customers. A distinctive and memorable trade mark helps your customers remember who they bought from and come back for more, and your prospects will remember your mark from your marketing.

A trade mark can take a number of forms – amongst other things, words, pictures, names, domain names, numbers, logos, straplines, colours, smells, sounds, music, patterns or shapes can all be used and registered as trade marks.